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Ford plans radical market shift

29 April, 2018, 01:48 | Author: Delia Walker
  • Auto-Sales-177

The all-new 2019 Focus will drop its sedan variant (and most likely the regular five-door hatch) when the Wayne, Michigan, plant stops production of the current generation and makes room for the Ranger pickup next year.

Jim Hackett, the new CEO, wants to dispose of slow-selling and low-margin Ford auto models and focus on the more lucrative trucks and SUVs in a bid to turn around the fortunes of the automaker.

Lincoln sedans, including the Continental, will not be phased out.

"Keeping mustang of course because it's an iconic brand of Ford", said Rob Keller, President at Keller Ford.

Only the Mustang and the not yet released Focus Active crossover - coming out next year - will be offered by Ford, which will continue to produce trucks and SUVs. The new USA -market version of the Focus will be made in China. That factory, Barbossa says, will stay busy making the Explorer and a new SUV.




The company said its first-quarter net income rose 9 per cent due largely to a lower income tax rate. The company poured a lot of money into refreshing most of the vehicles in question since 2015, and with those expenses in the rear view mirror, Barra believes it has a competitive lineup that won't require a lot of money to update over the next few years.

After more than a century-long run, giant automakers like Ford can no longer escape the obvious: The demand for traditional cars is beginning to dry up, thanks to the evolving tastes of millennials and baby boomers, experts said. "But this move isn't without risk: Ford is willingly alienating its vehicle owners and conceding market share". In a separate post on Medium, Ford's president of global markets Jim Farley said Ford's trucks and SUVs will soon become 86 percent of the company's USA volume. Ford also plans to bring 16 battery-electric vehicles to market by 2022. Still, four of the 10 best-selling vehicles in the US a year ago were passenger cars, and small cars offer entry-level prices for buyers on a budget. By 2020, Ford said last month, the company believes SUV sales could account for half of all USA vehicle sales.

GM reportedly has considered discontinuing some cars such as the Chevrolet Impala. "The entire team is focused on improving the operational fitness of ourbusiness, as well as meeting and exceeding our accelerated 2020 target of 8 percent margin and ROIC in the high teens".

There is also talk of other automakers reducing sedan production in favor of light truck-style vehicles.

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