Spotify Launches Redesigned App For Free Users

25 April, 2018, 01:09 | Author: Priscilla Morrison
  • Spotify

Spotify already operates the largest paid music service in the world, and is expanding what it offers for free to reach a target of 1 billion users. "We're doing this because we know it will drive growth: the better our free experience the more likely it is that free users will become premium users".

Additionally, the navigation bar at the bottom of the app now includes four buttons: A Home button, Search tab, Your Library button and a Premium button. The company said it has more than 157 million active monthly users, and 71 million paid subscribers.

It also sees the introduction of a playlist creation tool to free users for the first time.

Spotify's also aware that the mobile experience hasn't changed since the app launched in 2014, and that data caps play a huge role in what you listen to.

Spotify hopes that the new free app will remove some of the "friction" users may have felt in the past. In fact, today Spotify has 90 million users on the free tier. Spotify's team members referred to the process as "assisted playlisting".

Global head of creator services Troy Carter spoke about the new model's impact on artists, who would be suspicious of expanding the services free options as their assumed expense.

The move is part of an effort to attract more paying subscribers.

It's available on macOS, Windows and Linux computers as well as on Android, iOS and Windows smartphones and tablet computers.

Spotify announced it will use machine learning to augment its free-tier service, TechCrunch reported. The premium app has long had an offline mode: Paying users can listen to pre-download playlists or songs without racking up cell phone bills.

Users pay between $5 and $10 for a paid subscription to Spotify.

Spotify's updates come amid increasing pressure in the streaming market from Apple Music.

Some industry experts predict a version of "Voice" could be the AI assistant Spotify intends to use in its speaker.