Gap pulls shirt with incorrect map of China from stores, issues apology

15 May, 2018, 22:42 | Author: Corey Lynch
  • American clothing retailer Gap apologized for printing incomplete Chinese map on T-shirts for sales outside China

The fashion retailer has also pulled the product off its shelves in China and destroyed the shirts, a statement on its Weibo read.

The company said they would be undertaking "rigorous reviews" to ensure that it doesn't happen again.

An apology was issued by Marriott saying that it respected and supported the sovereignty as well as territorial integrity of China.

Photographs of a T-shirt that the clothes brand had apparently sold in Canada were circulating on China's Internet, with many online comments saying that southern Tibet, Taiwan and the South China Sea were missing.

United States clothing retailer Gap has apologised to China over a T-shirt with a map showing the mainland but omitting Taiwan, becoming the latest foreign firm to run afoul of Beijing's policy on the self-ruling island.

Gap, in a statement posted on Weibo, China's equivalent of Twitter, admitted that a Gap brand T-shirt sold in some overseas markets "mistakenly failed to reflect the correct map of China". All three companies have since apologized.

China has long held disputes with the West over territories, such as Taiwan, that it claims to own but which Western governments do not recognize as Chinese possessions or protectorates.




But this isn't the first time an global company has found itself in hot water over China territorial issues.

The printed map did not include Taiwan, a self-ruled island considered Chinese territory by Beijing, the capital.

The photos were taken at a Gap shop in Canada's Niagara region, Global Times said. Vietnam, the Philippines, India and Taiwan all protested against the move.

Other US companies which have issued apologies for similar incidents include Delta Air Lines and Marriott International Inc.

Most recently, the Chinese Civil Aviation Administration ordered a number of air carriers, including United States airlines, to identify Taiwan, Hong Kong and Macau as Chinese regions on their websites.

In January, Australia's Qantas Airways changed its website classification of Taiwan and Hong Kong from separate countries to Chinese territories, blaming its earlier approach on an "oversight".

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