Oppo announces online-only sub-brand Realme in India

02 May, 2018, 02:15 | Author: Camille Rivera
  • OPPO Amazon Partnership

A recent report by Counterpoint showed Oppo grabbing 5.8 percent of the market share in the first quarter of 2018 in India. Realme range of smartphones will be sold online and for which the company has announced a strategic association with India's largest online market place, Amazon India for the exclusive launch of its first smartphone, Realme 1. The rear panel shows a glossy finish, so probably the Realme 1 will sport a glass sandwich design, or it could boast the same plastic body with a glossy finish like the Oppo F7. Since online purchases raise after-sales service concerns, Realme has more than 500 authorized service centers with 1-hour guaranteed service for most cases. The image reveals the Black Diamond variant of the smartphone with a triangular cut design pattern on the back that shimmers in bright and dark shades when the angle is shifted. To add to the conjecture is the fact that, Oppo, like Xiaomi, may also start assembling their smartphones locally in India.

That being said the Realme 1 will come with a single lens camera unit at the back.

The device seems to come with the standard display with 16:9 aspect ratio. According to the company, its AI technology captures more than 200 facial points when a photo is taken and then uses its own data to refine features and compose the face contour. The OS on this device will be Android 8.1 Oreo based ColorOS 5.0, just like all Oppo phones. Also, the customs duty on phones has been hiked to 20% which will raise the price of iPhones in India.




That doesn't necessarily mean that the smartphone will go on sale that day itself.

The listing page doesn't clearly reveal what the announcement will include but it does say that it is going to be a "disruptor" Listing also states that there is going to be a "powerful new brand" and a "a stylish new smartphone" - both of which are launching tomorrow. They are looking for an affordable price option without compromising on the built-quality and the device performance.

Online smartphone sales are growing, and brands like Xiaomi have outgrown big companies such as Samsung by strongly placing their online strategies.

Recommended:



Popular

Drew Bledsoe Responds to Celtics' Terry Rozier Wearing His Patriots Jersey
He averaged a series-high 6.7 assists per game to go along with 17.6 points, 4.3 rebounds, and 1.1 steals over 36 minutes. It all began when Rozier accidentally called his counterpart Drew Bledsoe in a postgame press conference.

BP first-quarter profit up 71% as production and oil price rise
Rival oil major Royal Dutch Shell last week reported a 42% rise in underlying quarterly profits to $5.3bn (£3.8bn). In late morning trading, BP shares in London were 0.8% higher at 542.4p.

Arjen Robben left out of Bayern Munich squad to face Real Madrid
Bayern boss Jupp Heynckes has defended top-scorer Robert Lewandowski following his lack of Champions League goals. Isco picked up a shoulder injury in the first leg and has not been named in the squad for Tuesday's return leg.

Tottenham hold advantage over Chelsea in run-in - Cesc Fabregas
With three games to go, and a meeting against the Reds at Stamford Bridge next week, Chelsea are still very much in the race. He said: "The advantage is for them because it's not up to us". "I would prefer to be in their position rather than ours.

Summary of Laird PLC (LON:LRD) Ratings as of April 27, 2018
Antofagasta has a fifty-two week low of GBX 11.12 ($0.16) and a fifty-two week high of GBX 1,071 ($14.94). The stock rating was maintained by Macquarie Research with "Underperform" on Thursday, November 23.

The Fed's preferred inflation measure nears its 2% target
Consumer prices, as measured by the personal consumption expenditures price index, jumped 2.0 percent year-on-year last month. Personal incomes rose 0.3 percent in March, while wages and salaries advanced 0.2 percent - the smallest gain since October.

ABBA To Release First New Music Since 1982
The news was announced in an Instagram statement from Benny Andersson , Bjorn Ulvaeus , Anni-Frid Lyngstad and Agnetha Faltskog . Their statement said: 'The decision to go ahead with the exciting Abba avatar tour project had an unexpected effect .

Nashville Predators vs. Winnipeg Jets - 4/29/18 NHL Pick, Odds, and Prediction
We'd get down early, were a real young team, open our game up, chase the game. "We'd like nothing more than to upset these guys". Sophomore sniper Patrik Laine posted a team-high 44 goals, 20 on the power play, and had 70 points.

Lea Michele engaged to Zandy Reich
Her world was shattered in 2013 when her Glee co-star was found dead of a drug overdose in a Vancouver hotel room. Lea previously dated iZombie star Robert Buckley for several months before splitting around a year ago.

Trump to face mass protests during United Kingdom visit
Trump will visit London for bilateral talks with May. "Further details will be set out in due course", he said. This isn't the first time Trump has attempted a visit.