Oppo announces online-only sub-brand Realme in India

02 May, 2018, 02:15 | Author: Camille Rivera
  • OPPO Amazon Partnership

A recent report by Counterpoint showed Oppo grabbing 5.8 percent of the market share in the first quarter of 2018 in India. Realme range of smartphones will be sold online and for which the company has announced a strategic association with India's largest online market place, Amazon India for the exclusive launch of its first smartphone, Realme 1. The rear panel shows a glossy finish, so probably the Realme 1 will sport a glass sandwich design, or it could boast the same plastic body with a glossy finish like the Oppo F7. Since online purchases raise after-sales service concerns, Realme has more than 500 authorized service centers with 1-hour guaranteed service for most cases. The image reveals the Black Diamond variant of the smartphone with a triangular cut design pattern on the back that shimmers in bright and dark shades when the angle is shifted. To add to the conjecture is the fact that, Oppo, like Xiaomi, may also start assembling their smartphones locally in India.

That being said the Realme 1 will come with a single lens camera unit at the back.

The device seems to come with the standard display with 16:9 aspect ratio. According to the company, its AI technology captures more than 200 facial points when a photo is taken and then uses its own data to refine features and compose the face contour. The OS on this device will be Android 8.1 Oreo based ColorOS 5.0, just like all Oppo phones. Also, the customs duty on phones has been hiked to 20% which will raise the price of iPhones in India.

That doesn't necessarily mean that the smartphone will go on sale that day itself.

The listing page doesn't clearly reveal what the announcement will include but it does say that it is going to be a "disruptor" Listing also states that there is going to be a "powerful new brand" and a "a stylish new smartphone" - both of which are launching tomorrow. They are looking for an affordable price option without compromising on the built-quality and the device performance.

Online smartphone sales are growing, and brands like Xiaomi have outgrown big companies such as Samsung by strongly placing their online strategies.



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