Apple takes potshot at Facebook with Safari privacy features

07 June, 2018, 17:16 | Author: Camille Rivera
  • Analyst Ming Chi Kuo predicts that Apple may release these three iPhones.                  MacRumors

With a record of almost every site a person visits, Facebook combines the pages you Like, the data you pour into it and the sites you visit to figure out what ads to show you.

In addition to the AR fodder for the nearly 6,000 assembled developers to nerd-out over, Apple also introduced new iOS updates created to improve the way regular iPhone and iPad users interact with their Apple devices. "It turns out, these can be used to track you, whether you click on them or not".

The deals were forged before most people had access to the Facebook app on their phones, and allowed manufacturers to offer popular Facebook features on mobile, such as "like" buttons and messaging.

"Data companies are clever and relentless", Craig Federighi, Apple's senior vice president of software engineering, said at the company's WWDC developer conference in San Jose, explaining why Apple is offering some new features to allow users to control and protect their personal information. "So this year, we are shutting them down".

Cook says, with their partnership with Facebook, they simply made the ability to share in the operating system simpler, which did not need access to user data.

Apple is adding both of the new Safari features to the versions of the web browser that come with the Mac, the iPhone and the iPad.

Apple seems to be promoting itself as a tech firm that has a higher commitment to user privacy than Facebook and other Silicon Valley companies, however some question whether this is just opportune marketing on the part of Apple, given the controversy emerging around Facebook.

Federighi also said that beyond the "Like" button, fingerprints like fonts and plug-ins can help companies figure out your identity and start to track you. At the same time, European regulators have called for stricter privacy controls for users, called the GDPR, which went into effect in May.

Apple also showcased a new system that makes it more hard to gather information about users as they browse across the web.

Here's some context: Many websites (including Bloomberg Opinion) have small icons to let people easily share articles or other pieces of web information to social networks, including Facebook, or to "like" that piece of digital information. It did not respond to a request for comment on Apple's new feature.

Mac OS Mojave will also lock down your camera and microphone, similar to iOS.

Apple unveiled one of its first built-in AR apps for the iPhone on Monday when it introduced updated AR software and operating systems at its annual developers conference.


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