AT&T To Launch Its WatchTV ‘Skinny Bundle’ Video Streaming Service
22 June, 2018, 23:13 | Author: Ethel Goodwin
AT&T's previous plan, Unlimited Choice Enhanced, cost $65 for a single line and $160 for four lines.
The No. 2 USA wireless carrier is putting to use Time Warner's stable of content, including TV channels like TBS and CNN, to drive sales of the wireless plans at a time when carriers have struggled to find growth. AT&T completed its acquisition of Time Warner earlier this year.
DirecTV Now (pictured here) won't be the only streaming service available to AT&T wireless customers with the launch of WatchTV.
Next week, AT&T will launch the two aforementioned unlimited plans, both of which will include WatchTV as a free bundled service.
Watch TV will be free for users on AT&T's newest unlimited plans, and will be $15 for everyone else. It will cost $15 per month as a standalone product.
Just days after finalizing its mega merger with Time Warner, AT&T has announced a new streaming video product called WatchTV. The "Premium" plan, which costs $80 a month for one service line, also gives subscribers the option to add channels such as Showtime and HBO, and 15-gigabytes a month of high-speed "tethering"- or, the ability to use a mobile phone to connect another device to the internet.
But the new plans also threaten to overwhelm consumers with too many choices. You can also get a $15-a-month credit good for a subscription to other AT&T TV services, including DirecTV, DirecTV Now, or AT&T U-verse. But that service includes sports channels like ESPN and local broadcast stations and regional sports networks.
WatchTV is one of the first fruits of Stephenson's vision of combining content and wireless connectivity; and it's part of AT&T's efforts to grow its business at a time of intensifying competition among wireless carriers and a declining pay TV subscribers.
And AT&T's new Unlimited &More Premium costs $80 for one line and $190 for four lines.
WatchTV is the first example of how AT&T plans to marry distribution and programming from Time Warner.
AT&T's new plans replace its previous plans, though customers can remain on the plan they now have.
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