IHOb no more: IHOP announces 60-cent short stacks

10 July, 2018, 16:14 | Author: Camille Rivera
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Come on, you didn't actually think IHOP really changed its name to IHOb, did you?

Business Insider reports that, according to YouGov BrandIndex data, prior to the IHOb change, 19 percent of adults in the United States said they had talked about the chain in the previous two weeks.

We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday. "We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)".

IHOb attracted a few burns from another restaurant chain.

"We knew we had a very tough job to do to convince people that we take our burgers as seriously as we take our pancakes", said Stephanie Peterson, IHOP's executive director of communications.




The national diner tweeted on Monday that they will reverse the name change decision and announced a celebratory date for the restaurant.

Prior to the IHOb campaign, 19% of United States adults said they had talked about the chain in the past two weeks.

The pancake chain has acknowledged that last month's name change was just a publicity stunt to promote its hamburger menu. At the time, a branding expert told FOX Business that the name change was the "dumbest decision ever made in the world of branding".

"Just because we have pancakes doesn't mean we can't do anything but pancakes".

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