Twitch Prime is dropping ad-free viewing in September

21 August, 2018, 17:12 | Author: Camille Rivera
  • Amazon Prime

Prime members won't be able to save on video games starting this month, because Amazon will stop offering discounts on video game pre-orders as of Tuesday, August 28. Now it gives members a gift card for a future purchase.

Amazon is changing the terms of its Prime benefits for video game pre-orders, replacing the 20 percent discount with a $10 Amazon promotional credit on "select title", as first spotted by Twitter user Wario64. The discount was one of the cornerstone benefits for frequent gamers, as it amounted to a savings of $16.00 off video games priced at $79.99, meaning a Prime membership would essentially pay for itself after approximately five pre-orders.

"Additionally, Twitch Prime subscribers can still get channel-specific ad-free viewing as part of Prime by using your monthly subscription token on a channel that has ad-free viewing for subscribers turned on", Twitch added. And before you think you can take advantage of this, the credit is canceled if you return the game. Amazon's introduction of the Pre-order discounts in 2016 seemed to have been a direct response to Best Buy's move to slash GCU subscription costs by 70 percent in 2015.

"Advertising is an important source of support for the creators who make Twitch possible", Twitch wrote in its announcement to subscribers.

In related news, Twitch also also announced that its ad-free viewing benefit with Prime is going away for new members on September 14.

All other Twitch Prime benefits, like monthly channel subs, monthly games and loot, and chat badges are not changing. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love.

Twitch said it dropped the ad-free viewing experience to generate more money, but not necessarily for itself or for company parent, Amazon.

If you already have a game pre-ordered with the 20% discount, you'll still receive that discount even if the game ships after August 28.



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