Amazon is now offering free shipping for all holiday orders

06 November, 2018, 02:33 | Author: Corey Lynch
  • David Paul Morris  Bloomberg  Getty Images

The online retailer is waiving the minimum purchase requirement for free shipping starting Monday.

Amazon UK hasn't revealed any of the Black Friday deals for this year, but in its announcement it did highlight some of the top deals from last year.

If you're lacking in the Prime membership department, this year you won't have to sigh wistfully whilst looking in the windows of Amazon's free shipping department. The offer covers every product category, and although no end date is listed in the Amazon press release, orders arriving in time for Christmas suggests it will end around December 22 just like Target's offer does.

During the period, there will also be "Deals of the Day" every day, as well as "Lightning Deals" - products available at a discount, in limited quantities, for a short period of time.

Amazon Prime members will receive a number of handy benefits during the Black Friday Sale.

Bottom line: Buy one of over 100 million items you want on Amazon and get free shipping without having to spend $25 now up until Christmas.

Prime customers are more likely to be frequent shoppers and also tend not to be overly price sensitive. The company announced today that it will be offering free shipping for all Amazon orders during the holiday season, just in time for Christmas. Shoppers who aren't Prime members will get slower shipping, which can take five to eight days.

Just over half of all US households have a Prime subscription, analysts estimate.

Amazon last month touted improvements in efficiency, which could help it offset costs from more free deliveries.

Monday's news will add to pressure on Walmart and Target Corp TGT.N , which in recent years have chipped away at Amazon's lead with their own offers of free two-day shipping.



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