Home » Sport

Bud Light Super Bowl Ad Ignites Controversy Over Corn

05 February, 2019, 05:24 | Author: Delia Walker
  • Washington Post to air Super Bowl ad showcasing reporters' plight

Bud Light had a second commercial during the Super Bowl focusing on the fact that they don't use corn syrup.

Is it a Bud Light commercial?

The other beers' marketing departments also didn't miss a chance to get their name out there and tout their own "high-quality, great-tasting beers".

Miller Lite shot back with a fiery "we have more taste and half the carbs".

Bud Light attacked rival brands in its Super Bowl ads, but it was the corn industry that felt stung.

Ross, who farms near Underwood in western Iowa, said he was disappointed in what he called a misleading commercial.

Bud Light really wanted people to know it does not use corn syrup in its beer. The statement says it's up to consumers "to decide what beer is right for them".

Ross said Anheuser-Busch officials reached out to the National Corn Growers Association before the end of Sunday's football game and hopes the two groups can have a positive conversation. Added to the beer brewing process, corn syrup is eaten by yeast, turning the sugars into alcohol, according to Kaylyn Kirkpatrick, a brewing extension associate at Cornell University working in the department of food sciences.

Once the king and his cohorts arrive at the castle where Miller Light is brewed, they learn the syrup was actually destined for the makers of another beer, Coors Light.

"Bud Light uses rice to aid fermentation".

Garrett Oliver, brewmaster for Brooklyn Brewery, said corn and rice are used in fermenting to lighten the overall character and flavor of beers, but he agreed that there was not much difference in the ingredients used for that goal.

"It was a marketing ploy, I get that".

Consumption of high fructose corn syrup in the U.S. began falling at the turn of the century when it was linked to soaring rates of obesity.



United Kingdom and other European countries recognise Guaidó as Venezuela's leader
A group of Latin American and European states are to hold their first meeting of a contact group in Montevideo on Thursday. Maduro started a new term in office last month after 2018 elections that were branded invalid by the opposition.

‘SpongeBob SquarePants’ Actually Made A Super Bowl Halftime Show Guest Appearance
With his Instagram post , Adam is believed to have broken silence regarding the backlash they faced as a band. Lanterns, later revealed to be drones arranged themselves to spell "one love', reports BBC ".

Barcelona remain absolutely calm over Leo Messi's fitness
Luckily for Barcelona , the 2-2 draw and two points dropped was not punished as Atletico Madrid lost 1-0 at Real Betis on Sunday. Barcelona had a penalty of their own in the 38th minute though, with Nelson Semedo going down under a challenge from Toni Lato .

Respawn Teases New Game Apex Legends, Stream Coming Monday
I.e. the big surprise in the reveal is an Oprah moment - that the bally game is released into the world at the culmination of it. The game is set in the Titanfall universe , and will reportedly be announced and launched on Monday, February 4, 2019 .

Man shot, held in Brisbane airport scare
The man allegedly pulled out a knife after an argument with a woman, reportedly a family member. Queensland Police told AAP on Saturday night a man had been arrested.

Sheriff: MMA Fighter Facing ‘Pending Murder Charges’ Escapes
At the time, he was in a MI jail waiting to be extradited to Texas for allegedly breaking into Scott's house this past August. Another woman tied to Marks was extradited back to Bell County in connection to the Scott-Swearingin disappearance.

Man United: Anthony Martial signs contract extension with Old Trafford side
The result means United remain unbeaten under caretaker boss Ole Gunnar Solsjkjaer, winning nine of his 10 matches in charge.

'Dreamer' Maurizio Sarri sticking to style at Chelsea
Sarri was asked if the job was more hard than he anticipated. "A little problem in his knee, so I have to speak with the doctor". Judging by the manner in which they are now playing, they may even finish outside the top four for a second consecutive season.

Interim budget FY20: Middle-income earners welcome IT relief
The government has announced new measures to benefit salaried class, farmers and workers among others in the Budget. So, only those whose total income does not exceed Rs 5 lakh will be eligible for the benefit.

U.S. leaving INF to 'get out of its obligations': Russian Federation
A senior U.S. administration official denied Beijing is a factor. Some analysts worry its demise could fuel a new arms race.