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Bud Light Super Bowl Ad Ignites Controversy Over Corn

05 February, 2019, 05:24 | Author: Delia Walker
  • Washington Post to air Super Bowl ad showcasing reporters' plight

Bud Light had a second commercial during the Super Bowl focusing on the fact that they don't use corn syrup.

Is it a Bud Light commercial?

The other beers' marketing departments also didn't miss a chance to get their name out there and tout their own "high-quality, great-tasting beers".

Miller Lite shot back with a fiery "we have more taste and half the carbs".

Bud Light attacked rival brands in its Super Bowl ads, but it was the corn industry that felt stung.

Ross, who farms near Underwood in western Iowa, said he was disappointed in what he called a misleading commercial.

Bud Light really wanted people to know it does not use corn syrup in its beer. The statement says it's up to consumers "to decide what beer is right for them".




Ross said Anheuser-Busch officials reached out to the National Corn Growers Association before the end of Sunday's football game and hopes the two groups can have a positive conversation. Added to the beer brewing process, corn syrup is eaten by yeast, turning the sugars into alcohol, according to Kaylyn Kirkpatrick, a brewing extension associate at Cornell University working in the department of food sciences.

Once the king and his cohorts arrive at the castle where Miller Light is brewed, they learn the syrup was actually destined for the makers of another beer, Coors Light.

"Bud Light uses rice to aid fermentation".

Garrett Oliver, brewmaster for Brooklyn Brewery, said corn and rice are used in fermenting to lighten the overall character and flavor of beers, but he agreed that there was not much difference in the ingredients used for that goal.

"It was a marketing ploy, I get that".

Consumption of high fructose corn syrup in the U.S. began falling at the turn of the century when it was linked to soaring rates of obesity.

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