Viral Instagram Egg Shares Mental Health Message During Super Bowl

06 February, 2019, 08:15 | Author: Norman Carr
  • Egg Gang Instagram  USA Today

The world record egg from Instagram teased a big reveal on Friday following the Super Bowl, to debut exclusively on Hulu. "If you're struggling, too, please talk to someone".

Last night, in the middle of the Super Bowl, the most unlikely social media star proved to be an equally unlikely advocate for good. As such it should be interesting to see if other companies will follow in Hulu's footsteps and turn to the World Record Egg, or perhaps some other thing that's gone viral recently. "We got this", read the caption.

So, remember a few weeks ago when a picture of an egg took Kylie Jenner's record for getting more likes than any picture ever on Instagram?

At that point, viewers were able to watch a 30-second PSA commercial featuring the egg.

Less than three hours after the Hulu-plugging football egg was posted on the Instagram account, it had more than 1.5 million likes.




"Mentalhealthamerica.net was the headline with "#TalkingEgg" and Egg Gang, which had previously been posted on the Instagram image.

The egg is then shown whole again, with a link to Mental Health America's website. If you're feeling the pressure, visit talkingegg.info to find out more.

Ahead of the reveal, the New York Times revealed the egg's creator as Chris Godfrey, a 29-year-old ad executive in London.

As groundswell support grew on Instagram, Godfrey and the #EggGang behind the viral sensation wanted to use the attention to spread positive messages, starting with mental health. Officially revealed on Hulu (the brand become the egg's first sponsor), the streaming service created a short ad on mental health, highlighting the importance of reaching out for help. "An egg is an egg, it's universal", Godfrey said. The account has been selling egg-themed merchandise and gained traction with the hashtag #EggGang, which has now been used nearly 150,000 times on Instagram.

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